Acquiring one of the most historic and legendary family of brands – Piaggio, Vespa, Aprilia, Moto Guzzi, Derbi, Gilera & Scarabeo – around the world, we make sure that all two-wheeled fans experience safe, luxurious and memorable journeys. After all, life is a ride!

Our mission declares our purpose as a company and serves as our standard against which we compare our actions and decision-making. With the vision to create memorable & safe riding experiences, we aim at enhancing the knowledge of local riders as the love for two-wheels continues to grow. As a company, moving towards a more sustainable future with more advance technologies, we remain true to the value of refined design and elegant style.

A long glorious heritage accompanied by a masterful combination of the Italian style, power, handling and comfort!